Brand Strategy Unwankified

39. A D&M: My Personal Reflections on 2022

Welcome to Episode 39 of The C Word Podcast.
As we ponder on whether the Christmas ham is still safe to eat, and wonder what day of the week it is, this Christmas / New Year hiatus is also a good time to reflect on the year that was.
In this episode of The C Word podcast I share my personal reflections on 2022, and what I want to do more and less of in the year ahead.
So join me for a year in review and also an opportunity to look ahead and set intentions for 2023.
Bec x
 
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38. Taking Stress Free Time Away From Your Business

Closing your business for Christmas or any holiday can get stressful.
It often feels like that break away has to be hard-earned. But why should it be like that?
In this episode of The C Word podcast, I share my tips for making stepping away from your business a lot less stressful:
1/  Make it a non-negotiable
2/ Don't be sucked into everyone else's deadlines
3/ Set your boundaries and stick to them
4/ Budget for it and price your services to accommodate it
5/ Give yourself permission and define the timeframe
6/ Make plans
7/ Take time to recharge, but do it your way!
And if you're keen to work with me to set your intentions for 2023 with my 'Rule of One' approach to defining your aspirations, ambitions, aims and actions, head over to bechughes.com/one to join my January challenge.
Have an awesome festive period.
Bec x
 
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37. ’The Rule of One’ - Goal Setting Made Simpler

How are you with goal setting?
Getting clear around what you want to achieve and how you get there is kind of important in business and in life. But it’s also a bit of a stumbling block for some creatives and visual people.
In this episode of The C Word podcast I talk about some of the challenges with goal setting, as well as the approach I apply in my business and share with all my creative clients to make it less of a chore.
I’ll share the principles behind my ‘rule of one' goal setting framework, including a simple audit structure and my 'A Frame' for simple, succinct and actionable goal setting you'll see through from beginning to outcome:
1/ Audit2/ Aspiration3/ Ambition 4/ Aim5/ Action
If you like the idea of the ‘rule of one’ goal setting framework and making things a bit simpler, succinct and action-orientated, head over to www.bechughes.com/one and join me in January for my Aspiration to Action goal setting challenge.
And if you’re listening after the 22 Jan never fear, you can still head over to that same webpage and download a PDF of the framework to follow along with the podcast and complete at your own pace.
 
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36. It’s All About the Woo-Doo

In this episode of The C Word Podcast I have a little chin-wag about what I call woo-doo.
This is all about the balance between mindset mastery served up with a generous dollop of doing, aka turning focused and relevant plans into consistent action.
I share some examples from my business and personal life of how I've seen both the presence and absence of woo-doo in action, and why one just doesn't have the desired impact without the other.
A powerful combination of mindset and action are central in my work with my group and one-on-one creative business coaching clients. So if woo-doo sounds like you, or something you want to embrace, make sure you put yourself on my email list because there's a pop-up bonus landing on Monday 12 December that you'll want to know about... www.bechughes.com/clique
 
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35.Taking Your Business Seriously with the Foundations to Scale

Things take quite a practical turn in this episode of The C Word Podcast, as I share 6 very practical things that have been foundational in my business.
Not only have they prompted me to take my business more seriously and adopt more of a growth mindset. They were also the things that gave me the scope to scale and grow without collapsing under the strain of time, client and financial management.
I talk you through the 6 key things I've implemented and have had the greatest impact, and how they work for me:
1/ Time Management
2/ Workflow Management
3/ Diary Management
4/ A Financial System
5/ The Client Portal
6/ A Business Coach
And I'll also share what I think is one of the most important messages when it comes to working with a coach or mentor in your business to achieve the best outcome.
 
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34. Setting Your Client Up for Success

In this episode of The C Word podcast I talk about our responsibility to our client as the creative service provider, and how we can set the client and project up for success.
I'll share what I think the future of messaging is in marketing to have more real, honest client relationships that achieve a win, win outcome.
I also talk through the 4 focus areas when it comes to setting your client up for success:
1/ Alignment - Is there alignment between what your client wants and what you’re offering?
2/ Knowledge - What gaps in clarity and understanding do you need to fill?
3/ Actions & Attitude - What does your client need to do and how will they need to behave?
4/ Emotions - What should they expect the journey to feel like?
 
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33. Managing Change: How to Feel the Fear and Do It Anyway

Managing change can be one of the trickiest things to navigate, both in life and in business.
In this episode of the C Word Podcast I talk about why change for the better… things like growth, taking advantage of new opportunities or chasing after your dreams and aspirations, can feel so uncomfortable.
It seems like a weird paradox but it’s actually a thing!
I have an open chat about some of my experiences with change because I think it’s important to be honest and transparent about those feelings.
Because sometimes the implication is we should embrace change and feel good about new opportunities. But the emotions around managing change are a grey area. There are mixed emotions. And that’s OK.
In this episode I share some of my own personal stories related to business and life. What they’ve taught me about how change can impact how we feel, and some ways of managing change and the discomfort that comes with it to ensure it doesn’t get in the way of achieving your goals.
The emotions around change are real and raw, and, more often than not, uncomfortable, so prepare for some honest, raw sharing too.
 
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32. The 6 C’S for Getting Consistent, Quality Clients

What’s the number one thing that all designers want?
Consistent clients of course! More specifically consistent, good quality clients.
Because what you actually want is the ones that value you, have a desire to work with you because they believe in the upgrade you will create for them and they trust your expertise.
There’s no magic formula for this, it takes work and putting your efforts in the right places.
In this episode of The C Word Podcast I share the 6 C's for getting consistent, quality clients:
1) Community2) Captivation3) Charity4) Clarity5) Confidence6) Customer Service
 
RELATED PODCASTS I MENTION:
Episode 20 - Do Designers & Creatives Need a Niche with Jessica Osborne
Episode 17 - Ditch Your Price List & Do This Instead
 
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31. The Money Essentials: Mindset and Management with Clare Wood

On this episode of The C Word podcast I’m talking to the delightful Clare Wood about all things money!
Clare shares the 2 all important sides of the coin when it comes to achieving your money goals. The first is your money mindset and money stories, and the second is your money management skills.
Clare Wood is a money mentor, writer, speaker and podcaster. Clare helps service-based businesses to scale, while creating a lifestyle they love. She runs The Profit Academy, which is an online school created to help business owners increase their profits exponentially.
As she puts it, when you transform your relationship with money, you can rapidly increase the amount of money you earn, and the wealth you create.
 
CONNECT WITH CLARE WOOD…
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30. 3 Words That Will Increase Your Value

I talk about strategy and specifically brand strategy a lot on The C Word podcast.
And the reason for that is I believe claiming, showing, owning and monetising your strategic side is a huge opportunity for brand-led designers.
It sets you apart, elevates you, makes you more valuable, helps you create a better outcome for your clients and makes you more desirable.
But how and why does it do that?
Well... essentially you want your client to believe you can help them achieve what they want.
That belief makes you valuable to them
And a strategy-led offer and promise bolsters that belief.
There are lots of ways to elevate your strategic offer as a creative.
In this episode I want to share one simple way of doing it. In fact 3 simple ways, because I’m going to share 3 words that can help you think and be more strategic.
Why, If and Because.
And don't forget that if you're interested in joining my Creative Value Incubator program in 2023 now's the time to join the guest list. This is the program to elevate your value as a designer, be perceived as more valuable and feel valued.
And if you jump on the guest list before 30 Nov you can lock-in 2022 pricing. No commitments at this stage, it just means you have the option to reserve your place at the 2022 price when the program opens again in Feb. 
 
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