Brand Strategy Unwankified

69. Getting Found Part 1 - Visibility

There’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard.
In the previous episode (#68), I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage.
For the next 2 episodes, #69 and #70, I'm sharing the magic little framework I refer to when it comes to being seen and 'standing up'.
It’s made up of 3 lovely little V words… visibility, volume and value.
In this episode I'll share 14 visibility tactics that you can test and try in your business to support your brand and be found by potential clients.
Then in episode 70 I'll take a deep-dive into how to leverage volume and value.
 
RELATED EPISODES
Episode 68 - Standing Out in a Crowded Industry
Episode 70 - Getting Found Part 2 - Volume and Value
 
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

68. Standing Out in a Crowded Industry

How do you stand out in a crowded industry? That’s probably one of the most crucial questions for any business owner.
 
Surprisingly the answer is not post more on social media.
 
In this episode of The C Word Podcast I'll explore 4 key learnings designers can take from brands that stand-out across different industries to apply to our own creative business:
 
1. Innovation... the magic in your unique method.
2. Desirability... use your brand style to ensure people believe you can help them achieve the self image they desire. 
3. Relevance & Relatability... becoming the go to expert for your audience.
4. Cut-Through... cultivate your personal brand.
 
And don't forget to subscribe or join my 'in the know' list to be the first to know when I share the follow up episode about being seen and heard. Because there's no point in creating a stand-out brand if no one can see you doing it!
 
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that.
Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

67. Your Ego and the Impact on Your Business

Self-concept, also called self-image, self-identity or ego, is at the centre of just about everything we do.
It's a powerful force and can propel you forward or it can hold you back and stop you from being and doing what you want.
In this episode of the C Word Podcast I look at:
~ The 3 aspects of self-concept
~ How self-concept can adversely affect designers in their business
~ How you can use self-concept to change how you behave in your business for the better
~ Examples of how self-concept has informed and supported me in my life and business
 
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that, visit https://bechughes.com/mentoringwithme/
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

66. Grow with Brand Strategy Inspired Income Streams

There are lots of way to create an income from brand strategy related services, it doesn’t have to be an all in brand strategy process.
 
In this episode of The C Word podcast, I share 6 potential revenue streams that will allow you to create income from brand strategy and other brand related services:
 
1) Branding Audit
2) Brand Audit (not a typo, they are different!)
3) Naming
4) Consultancy Intensives
5) Style Guide & Guidelines Creation
6) Digital Products
Let’s dive in and see if we can find 1, 2 or more new income streams for your business.
 
Bec
 
 
THE BRAND METHOD PROGRAM
Create a Brand Strategy income stream
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/

65. Strengthen and Elevate Your Brand Strategy Offer

Brand strategy as a core part of your offer in a brand design business has so many benefits including:
~ Increased revenue 
~ More impactful creative outcomes
~ More fulfilling client relationships
 
In this episode, I share 6 essentials that will strengthen and elevate your brand strategy offer as a creative in business so you feel confident delivering and charging for it:
1) Your brand strategy methodology
2) The Consultant Mindset
3) Industry case studies
4) Co-creating the brief
5) Brand-led messaging 
6) Putting brand strategy at the centre of your business 
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/

64. 5 Essential Strategies to Amplify Your Content’s Impact

I read a rare, 'stop-me-in-my-tracks', good enough to want to share in my stories piece of content recently.
 
So I ran a little diagnostic on it and pulled out 5 strategies that will help you create more impactful, growth delivering content of your own:
 
Strategy 1: Get out of the studio and into your client’s office
Strategy 2: The so what...? story
Strategy 3: The BBQ chat principle
Strategy 4: People forget facts, but they remember stories
Strategy 5: The best unkept secret
 
Listen for an in-depth demonstration of each strategy including specific, actionable examples.
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
 

63. Rebranding Networking

Networking needs a rebrand!
 
It can feel particularly awkward for designers. We're most at home in a creative bubble. So getting out and meeting people with an agenda of business growth feels cringey and unauthentic.
 
But I think your network is more important than your portfolio, and would love to see more designers feeling inspired and aligned to the idea.
 
In this episode, my aim is to reframe how you see networking, the ways you can approach it and the things you can do to network in a way that works for you.
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/

62. Consultant Mindset versus Producer Mindset

In this episode I take a deep-dive into the Consultant Mindset:
 
~ What it is and how it's different to the producer mindset
~ The value of cultivating your consultant mindset in your design business
~ Some of the signs that your consultant mindset might need work
~ 9 attitudes and behaviours of a creative consultant
~ What it looks like in action in your business and how you can implement it
 
Thanks for listening!
Bec
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/

61. Secrets to a Discovery Call that Converts

In this episode of The C Word Podcast I take a deep dive into discovery calls:
 
• What a discovery call actually is and what it isn't!
• How it fits into the discovery process and why it's an important distinction
• The biggest secret to success when it comes to discovery calls
• My tips for a great discovery call and what works for me
• The 5 phase framework for a well-managed call: pleasantries, explore, share, clarity, next steps.
 
I hope you find it useful and it takes some of the pressure off your next discovery call.
Bec
 
SAY HELLO
Get The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
 

60. How It’s Going Hotseat with Bec Hughes

To celebrate 1 year of The C Word podcast, I invite you to join me for a fun Q&A. 
In honour of the tradition started in Episode 1 of The C Word Podcast, I'm interviewing myself on how things are going as a podcaster 1 year on. 
I share my learnings from the podcast and business in general, and look ahead to what the next 12 months has in store.
Listen in for a bit of a giggle, more about me and some tips and snippets of inspo along the way.
I also mention 'The Brand Brief', a monthly muse on what's inspired and interested me in the world of brand and design. Click here to join in and get your regular dose: bechughes.com/the-brand-brief/
 
RELATED EPISODES
Episode 16: Are You Missing the Opportunity to Sell Strategy
Episode 30: 3 Words that will Increase Your Value
Episode 14: From Freelancer to Design Business Freedom
 
SAY HELLO
Connect on Instagram
My Website
Subscribe to The Brand Brief
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 
WORKING WITH ME IN 2023
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/