The C Word Podcast with Bec Hughes
For brand designers and creators who want to learn or sharpen their brand strategy skills. Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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Episodes
Thursday Jun 29, 2023
Thursday Jun 29, 2023
I read a rare, 'stop-me-in-my-tracks', good enough to want to share in my stories piece of content recently.
So I ran a little diagnostic on it and pulled out 5 strategies that will help you create more impactful, growth delivering content of your own:
Strategy 1: Get out of the studio and into your client’s office
Strategy 2: The so what...? story
Strategy 3: The BBQ chat principle
Strategy 4: People forget facts, but they remember stories
Strategy 5: The best unkept secret
Listen for an in-depth demonstration of each strategy including specific, actionable examples.
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Thursday Jun 22, 2023
Thursday Jun 22, 2023
Networking needs a rebrand!
It can feel particularly awkward for designers. We're most at home in a creative bubble. So getting out and meeting people with an agenda of business growth feels cringey and unauthentic.
But I think your network is more important than your portfolio, and would love to see more designers feeling inspired and aligned to the idea.
In this episode, my aim is to reframe how you see networking, the ways you can approach it and the things you can do to network in a way that works for you.
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Sunday Jun 18, 2023
Sunday Jun 18, 2023
In this episode I take a deep-dive into the Consultant Mindset:
~ What it is and how it's different to the producer mindset
~ The value of cultivating your consultant mindset in your design business
~ Some of the signs that your consultant mindset might need work
~ 9 attitudes and behaviours of a creative consultant
~ What it looks like in action in your business and how you can implement it
Thanks for listening!
Bec
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Friday Jun 09, 2023
Friday Jun 09, 2023
In this episode of The C Word Podcast I take a deep dive into discovery calls:
• What a discovery call actually is and what it isn't!
• How it fits into the discovery process and why it's an important distinction
• The biggest secret to success when it comes to discovery calls
• My tips for a great discovery call and what works for me
• The 5 phase framework for a well-managed call: pleasantries, explore, share, clarity, next steps.
I hope you find it useful and it takes some of the pressure off your next discovery call.
Bec
SAY HELLO
Get The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Wednesday May 31, 2023
Wednesday May 31, 2023
To celebrate 1 year of The C Word podcast, I invite you to join me for a fun Q&A.
In honour of the tradition started in Episode 1 of The C Word Podcast, I'm interviewing myself on how things are going as a podcaster 1 year on.
I share my learnings from the podcast and business in general, and look ahead to what the next 12 months has in store.
Listen in for a bit of a giggle, more about me and some tips and snippets of inspo along the way.
I also mention 'The Brand Brief', a monthly muse on what's inspired and interested me in the world of brand and design. Click here to join in and get your regular dose: bechughes.com/the-brand-brief/
RELATED EPISODES
Episode 16: Are You Missing the Opportunity to Sell Strategy
Episode 30: 3 Words that will Increase Your Value
Episode 14: From Freelancer to Design Business Freedom
SAY HELLO
Connect on Instagram
My Website
Subscribe to The Brand Brief
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORKING WITH ME IN 2023
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Friday May 26, 2023
Friday May 26, 2023
In this episode of The C Word Podcast I get super practical and dive into what makes for the perfect lead magnet.
I chat about:
~ The purpose of a lead magnet and getting that clear
~ 5 ingredients of a great lead magnet
~ 8 steps to create and share an effective lead magnet
At the end of the episode I mention my blog with 10 Lead Magnet Ideas for Graphic Designs which you can check out via this link: https://bechughes.com/lead-magnet-ideas-for-graphic-designers/
RELATED LINKS
On the Blog: 10 Lead Magnet Ideas for Graphic Designers
SAY HELLO
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Friday May 19, 2023
Friday May 19, 2023
Being consistent is something many solo creatives and small business owners wrestle with.
In this episode of The C Word podcast I talk about some ideas and strategies to help you be more consistent:
~ 3 golden rules for choosing the right places to invest your efforts
~ Why consistently isn't just about your social media posts
~ The concept of a consistency practice and why it's useful
~ 7 strategies to support you to create the right foundations for consistency
Enjoy!
Bec
RELATED EPISODES
Episode 37 – Mindset Strategies for Effective Selling with Christine Corcoran
SAY HELLO
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORKING WITH ME IN 2023
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Wednesday May 10, 2023
Wednesday May 10, 2023
Christine Corcoran is a Business Mindset Master Coach, Speaker, Podcast host and Creator of the Thrive Retreat & ELEVATED Program.
And she really brings the goods when it comes to mindset.
Christine is a qualified Practitioner in Master Neuro-Linguistic Programming, Matrix Therapies and an MBraining Practitioner with an extensive study of Human Behavioural Profiling, Hypnotherapy and Leadership Coaching.
We cover so much valuable ground in this podcast:
~ What mindset is and why it requires work and dedication to change it
~ Separating the value you create as a designer from your worthiness as an awesome human
~ The impact of mindset on your pricing, and why it can lead to undercharging and challenges when communicating your value
~ The role of mindset in sales
~ Strategies for effective sales calls and conversations
~ The concept of an identity upgrade and how it links to your belief systems
Pencils sharpened and at the ready because this is a pot of gold!
CONNECT WITH CHRISTINE
Instagram
LinkedIn
Website
WORKING WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
SAY HELLO!
Follow me on Instagram
Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Thursday May 04, 2023
Thursday May 04, 2023
In this episode of The C Word podcast I talk about overcoming client objections from new prospects and enquiries.
I'll get in your ears about:
~ The 3 pivotal points in the sales process to effectively tackle objections
~ How to get closer to your prospective client to understand what their objections might be
~ The most important skill when it comes to overcoming client objections
~ My tips for overcoming the 3 most common client objections
RELATED EPISODES
Episode 17 – Ditch Your Price List and Do This Instead
SAY HELLO
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORKING WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Friday Apr 28, 2023
Friday Apr 28, 2023
How do you manage your workload and your workflow? And more importantly how is that reflected in the money you make as a designer?
For may designers we are inundated and juggling work frantically one minute and then staring at a blank schedule wondering where the next project is coming from the next.
In this episode I explore how other designers work and manage their workload. I’ll share my approach, which I call Project Layering, and how that can increase your revenue and also the overall manageability and sustainability of your business.
I’ll be chatting about:
~ What the different approaches to workload management look like for the designers I asked
~ The pros and cons of each
~ The foundations of an ideal scenario and what that scenario could look like for you
~ The direct and specific impact it can have on your income figures
Link to the show notes and visual reference I talk about in the episode: https://bechughes.com/increasing-your-income/
SAY HELLO
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORKING WITH ME IN 2023
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Welcome to Where Creative Meets Business
Each week, your host Bec Hughes, brand consultant, designer and coach, will dive into topics to put more business in your creative and more creative in your business.
In solo episodes and inspo filled chats with my amazing guests, I'll share tips, advice and inspiration on all things brand, design, creativity, business and blue-sky.