Brand Strategy Unwankified

79. Investing Your Marketing Energy for Results with Bec Chappell

On this episode of the C Word podcast I cosy up with the energetic marketing firecracker Bec Chappell. We talk about marketing as an energetic resource and our chat covers:
 
~ Where people might be squandering too much of their marketing energy
~ The most effective ways to invest your energy for marketing results
~ Switching your focus to the things that give rather than sap your energy resources.
 
For more information and links mentioned in the episode visit: https://bechughes.com/079-marketing-results-with-bec-chappell/

78. Where My First 6 Clients Came From

One of the most common questions I get asked is where do I find clients.
In this episode I share where my first 6 clients came from and what that’s taught me about where to find clients.
Hopefully it will give you some inspiration to help build your client list no matter what stage you're at as a designer.
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my mentoring with Me overview to get the low-down on what options are best suited to you.
 
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Subscribe to The Brand Brief
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My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 

77. What You Need to Create a Passive Income

Passive income for designers is equal parts misconception and great opportunity.
First, let’s not call it passive income. 
Passive implies no action and I haven’t come across any income that doesn’t require action.
In this episode I share 8 things to build or consider when creating a 'one-to-many' income stream.
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
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Subscribe to The Brand Brief
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My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

76. Over-Thinking and Over-Investing in Studio Systems

Have you been over-thinking and over-investing in your studio systems?In this podcast I talk about:~ Why apps and systemisation have become a status symbol~ When over-engineering your systems might be holding you back~ What to consider when choosing how you systemise in your business~ What you actually need at different stages in your design business
The biggest take-out I hope you get from this podcast is there is no perfect solution. You’re not missing out on something that only those in the know are aware of and it’s OK to keep it simple. Bells and whistles are not always best.
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

75. Amplify Your Story Through Imagery with Grace Costa

Imagery is a crucial part of your brand, even more so as a creative. 
In this episode of The C Word I have a super informative chat with Grace Costa, photographer, podcaster and mentor, about using a curated image library to amplify both your brand and personal brand story.
Grace shares some really actionable advice about:
~ How to choose the right photographer
~ What image categories you should consider as part of a comprehensive image library
~ How to get started with some good quality DIY images
 
Connect with Grace
Instagram
Website
 
Other Links
My guest episode on The Photo Diaries
 
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Subscribe to The Brand Brief
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Download 50 Ways to Elevate & Communicate Your Value as a Designer

74. Should You Put Your Prices on Your Website

As a designer, should you put your prices on your website? It’s a very common question.
 
In this episode of The C Word I chat about:
 
~ My own changing perspective on this.
~ The reasons why you might not want to be quite so transparent
~ Your options and the benefits
 
All just to give you some food for thought.
Bec x
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
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My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

73. Take SEO Out of the Too Hard Basket with Karlie Plowman

SEO for designers is just as important as any other industry. It's time to take it out of the too hard basket.
 
Whether your SEO's a bit S.H.I.T. or you and Google are besties from way back, you’ll want to listen to this episode.
 
Karlie Plowman and I talk about:
 
~ SEO basics and what it’s all about
~ The foundations for getting started with SEO for designers either if you’re a noob or if things have gotten a bit messy
~ Karlie shares some fab free SEO resources
~ The importance of quality content when it comes to SEO for designers.
 
I challenge you not to come away from this wanting to do something with your SEO.
 
Connect with Karlie
Connect with Karlie on Instagram
Visit the Techno Bird Website
SEO Freebies
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

72. How Many Design Concepts Should You Present?

How many design concepts should you present? 
 
Designers often want to know what's the perfect number? What's best-practice? What's everyone else doing?
 
The truth is I’m not sure there’s a hard and fast 'right answer' to this question. 
 
In this episode of The C Word podcast, I share my view on the pros and cons of 3 approaches:
~ The 'One and Done' Concept
~ Multiple Concepts
~ My own 'Diamond Concept' Approach
 
And guest what… I’ll let you choose what works for you :)
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer

71. Website Development as a Revenue Stream with Nikki Hamilton

On this episode of The C Word podcast I have a fab chat with Nikki Hamilton from Seedling Digital.
We dive onto the opportunity for designers to create a web development revenue stream.
 
We cover:
~ The pitfalls for designers starting in web dev
~ Why it's such a big opportunity
~ How to get started
 
Nikki also shares her personal story as a self taught brand and web designer, and the impact of her recent ADHD and autism diagnosis.
 
CONNECT WITH NIKKI
Instagram
Website
 
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
 

70. Getting Found Part 2 - Volume and Value

In episode 68 of The C Word, I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage.
But there’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard.
So in episode 69 I shared the first part of my 3 'V' framework to 'stand up' and be seen... visibility.
In this final episode in the mini-series, I dive into how you can leverage volume and value to support your brand to be found by potential clients
 
RELATED EPISODES
Episode 68 - Standing Out in a Crowded Industry
Episode 69 - Getting Found Part 2 - Volume and Value
 
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer