The C Word Podcast with Bec Hughes
For brand designers and creators who want to learn or sharpen their brand strategy skills. Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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Episodes
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
As a designer, should you put your prices on your website? It’s a very common question.
In this episode of The C Word I chat about:
~ My own changing perspective on this.
~ The reasons why you might not want to be quite so transparent
~ Your options and the benefits
All just to give you some food for thought.
Bec x
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Thursday Oct 19, 2023
Thursday Oct 19, 2023
SEO for designers is just as important as any other industry. It's time to take it out of the too hard basket.
Whether your SEO's a bit S.H.I.T. or you and Google are besties from way back, you’ll want to listen to this episode.
Karlie Plowman and I talk about:
~ SEO basics and what it’s all about
~ The foundations for getting started with SEO for designers either if you’re a noob or if things have gotten a bit messy
~ Karlie shares some fab free SEO resources
~ The importance of quality content when it comes to SEO for designers.
I challenge you not to come away from this wanting to do something with your SEO.
Connect with Karlie
Connect with Karlie on Instagram
Visit the Techno Bird Website
SEO Freebies
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Friday Oct 13, 2023
Friday Oct 13, 2023
How many design concepts should you present?
Designers often want to know what's the perfect number? What's best-practice? What's everyone else doing?
The truth is I’m not sure there’s a hard and fast 'right answer' to this question.
In this episode of The C Word podcast, I share my view on the pros and cons of 3 approaches:
~ The 'One and Done' Concept
~ Multiple Concepts
~ My own 'Diamond Concept' Approach
And guest what… I’ll let you choose what works for you :)
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
On this episode of The C Word podcast I have a fab chat with Nikki Hamilton from Seedling Digital.
We dive onto the opportunity for designers to create a web development revenue stream.
We cover:
~ The pitfalls for designers starting in web dev
~ Why it's such a big opportunity
~ How to get started
Nikki also shares her personal story as a self taught brand and web designer, and the impact of her recent ADHD and autism diagnosis.
CONNECT WITH NIKKI
Instagram
Website
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
In episode 68 of The C Word, I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage.
But there’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard.
So in episode 69 I shared the first part of my 3 'V' framework to 'stand up' and be seen... visibility.
In this final episode in the mini-series, I dive into how you can leverage volume and value to support your brand to be found by potential clients
RELATED EPISODES
Episode 68 - Standing Out in a Crowded Industry
Episode 69 - Getting Found Part 2 - Volume and Value
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
There’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard.
In the previous episode (#68), I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage.
For the next 2 episodes, #69 and #70, I'm sharing the magic little framework I refer to when it comes to being seen and 'standing up'.
It’s made up of 3 lovely little V words… visibility, volume and value.
In this episode I'll share 14 visibility tactics that you can test and try in your business to support your brand and be found by potential clients.
Then in episode 70 I'll take a deep-dive into how to leverage volume and value.
RELATED EPISODES
Episode 68 - Standing Out in a Crowded Industry
Episode 70 - Getting Found Part 2 - Volume and Value
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Monday Sep 04, 2023
Monday Sep 04, 2023
How do you stand out in a crowded industry? That’s probably one of the most crucial questions for any business owner.
Surprisingly the answer is not post more on social media.
In this episode of The C Word Podcast I'll explore 4 key learnings designers can take from brands that stand-out across different industries to apply to our own creative business:
1. Innovation... the magic in your unique method.
2. Desirability... use your brand style to ensure people believe you can help them achieve the self image they desire.
3. Relevance & Relatability... becoming the go to expert for your audience.
4. Cut-Through... cultivate your personal brand.
And don't forget to subscribe or join my 'in the know' list to be the first to know when I share the follow up episode about being seen and heard. Because there's no point in creating a stand-out brand if no one can see you doing it!
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that.
Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Thursday Aug 17, 2023
Thursday Aug 17, 2023
Self-concept, also called self-image, self-identity or ego, is at the centre of just about everything we do.
It's a powerful force and can propel you forward or it can hold you back and stop you from being and doing what you want.
In this episode of the C Word Podcast I look at:
~ The 3 aspects of self-concept
~ How self-concept can adversely affect designers in their business
~ How you can use self-concept to change how you behave in your business for the better
~ Examples of how self-concept has informed and supported me in my life and business
WORK WITH ME
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that, visit https://bechughes.com/mentoringwithme/
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
Sunday Jul 30, 2023
Sunday Jul 30, 2023
There are lots of way to create an income from brand strategy related services, it doesn’t have to be an all in brand strategy process.
In this episode of The C Word podcast, I share 6 potential revenue streams that will allow you to create income from brand strategy and other brand related services:
1) Branding Audit
2) Brand Audit (not a typo, they are different!)
3) Naming
4) Consultancy Intensives
5) Style Guide & Guidelines Creation
6) Digital Products
Let’s dive in and see if we can find 1, 2 or more new income streams for your business.
Bec
THE BRAND METHOD PROGRAM
Create a Brand Strategy income stream
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Monday Jul 17, 2023
Monday Jul 17, 2023
Brand strategy as a core part of your offer in a brand design business has so many benefits including:
~ Increased revenue
~ More impactful creative outcomes
~ More fulfilling client relationships
In this episode, I share 6 essentials that will strengthen and elevate your brand strategy offer as a creative in business so you feel confident delivering and charging for it:
1) Your brand strategy methodology
2) The Consultant Mindset
3) Industry case studies
4) Co-creating the brief
5) Brand-led messaging
6) Putting brand strategy at the centre of your business
SAY HELLO
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
Welcome to Where Creative Meets Business
Each week, your host Bec Hughes, brand consultant, designer and coach, will dive into topics to put more business in your creative and more creative in your business.
In solo episodes and inspo filled chats with my amazing guests, I'll share tips, advice and inspiration on all things brand, design, creativity, business and blue-sky.