Brand Strategy Unwankified

89. The No1 Reason Your Content Isn't Connecting With Your Audience

Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?
I think we'd all say the same thing... if our logical brain was answering.
But the emotional reality is quite different.
In this episode I discuss:
• The reason designers are falling into the trap of a specific type of content
• Why that content isn't working for you
• The 3 types of content that turn your ideal client off
• How you can flip that content to work harder for you
 
Brand Designers Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

88. What to Include in a Brand Strategy Presentation

Not sure what to include in your brand strategy presentations? 
This is the episode for you.
I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strategy presentation and the 12 elements I include to build those parts out:
• Part 1: Set the Scene
• Part 2: Present the Evidence
• Part 3: Create the Narrative
• Part 4: Intentional Wrap-Up
I hope it's helpful.
Bec
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
 
Linked Episodes
Eps 83: My 5 Pillar Brand Strategy Research Framework
Eps 41: A Game-Changer for Every Design Business
 

87. Your Worth vs Your Value

In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space.  
I believe this kind of messaging is click bait, created to tell you what you want to hear and tap into your insecurities and worries about your pricing.
I discuss:
• Why your worth has nothing to do with your pricing
• Why your value and perceived value are what actually matter
• Why money mindset and your pricing are not the same thing
• What you can do to increase your value
Bec x
 
Free Resources
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
 
 

86. Creaticise Your Life

In this episode, I pick apart into what inspires and fuels my creativity day-to-day.
Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me a better designer and creator.
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Connect on Instagram
My Website

85. Your Big Fish Offer

If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start.
In this episode I'll give you a step-by-step process to brainstorm, define and articulate your big fish offer so you can:
• Increase your profit
• Streamline your workflow
• Make marketing less painful
• Create a pipeline of pre-qualified clients
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Connect on Instagram
My Website

84. The 7 Brand Strategy Mistakes Devaluing Your Offer

Brand strategy mistakes aren't a problem as long as you learn from them.
In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that are devaluing your offer and undermining your authority:
1. Mistaking a questionnaire for strategy
2. Failing to separate brand and design strategy
3. Not connecting the dots between theory and application
4. Keeping the process surface level
5. Allowing the client to dilute the intention
6. Looking inwards not outwards
7. Too complicated
 
Work With Me
Visit my Mentoring With Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Free Workbook: Brand Designer to Strategist: The 90 Day Plan
My Website

83. My 5 Pillar Brand Strategy Research Framework

Your creative or strategic work is only as good as your research.
 
In this episode I share my 5 pillar brand strategy research framework:
1) Stakeholder Inputs
2) Brand Audit
3) Competitor Deconstruction
4) Industry Trends Analysis
5) Audience Understanding
 
I hope it helps!
Bec 
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Download my Brand Design to Strategist 90 Day Plan Workbook
Connect on Instagram
My Website

82. Should Designers Do Brand Strategy?

Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all.
In fact, you have no business designing brands if there isn’t a strategic element to what you do.
In this episode I share why I think designers should not only offer brand strategy but why it's an enormous opportunity.
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website

81. Uncomplicating Business: 4 Places to Focus Your Energy

I’m craving simplicity in my design business, which made me think maybe you are too.
So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that has growth:
~ Big Fish Offer
~ Visible Value
~ Conscious Connection
~ Repeatable Experience
 
Find more resources and insights here...
My Website... https://bechughes.com/
Instagram... https://www.instagram.com/bechughesbranding/

80. I Said What I Said: My Flavour for 2024

This episode of The C Word is a reflection on:
 
1) My word for the year in 2023 and 2022
2) My word for 2024
3) What my choice means for how I want 2024 to shape up
4) My mantra for 2024 and how it aligns with my word choice
 
Things are going to get spicy!
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Subscribe to The Brand Brief
Connect on Instagram
My Website
Download 50 Ways to Elevate & Communicate Your Value as a Designer