Wednesday Jun 15, 2022
5. The Power of Brand Association - A Masterclass by Stranger Things
In this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush.
I’ve just finished watching part 1 of Stranger Things Season 4 and loved it.
As a brand consultant, I couldn’t help admiring something else about this season. And that was the inspired choice of the Kate Bush track ‘Running Up That Hill’ as the soundtrack.
It’s a masterclass in brand association.
No spoilers. And you don’t need to be a fan of either. The big take out is how you can intentionally and consciously use brand association to enhance and elevate your brand.
Specifically, I dive into 4 key ingredients for successful brand association:
- It Magnifies Your Message
- It’s a Great Brand Fit
- It Doesn’t Play Safe
- It has a Compelling Back Story
There’s so much good stuff to talk about!
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