96. Simple Brand Strategy Minus the Buzzwords

Brand strategy is full of buzzwords, but does it need to be? 

In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between client and business goals, and what their audience actually wants.

No fluff, no jargon - just a practical, simple approach for designers who want to create and talk about brand strategy with confidence.

• The role of brand strategy
• A simple, five-question framework that makes strategy accessible
• How to drop the jargon and start selling and presenting brand strategy in a way clients understand
  
  

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