84. The 7 Brand Strategy Mistakes Devaluing Your Offer

Brand strategy mistakes aren't a problem as long as you learn from them.

In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that are devaluing your offer and undermining your authority:

1. Mistaking a questionnaire for strategy

2. Failing to separate brand and design strategy

3. Not connecting the dots between theory and application

4. Keeping the process surface level

5. Allowing the client to dilute the intention

6. Looking inwards not outwards

7. Too complicated

 

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