83. My 5 Pillar Brand Strategy Research Framework

Your creative or strategic work is only as good as your research.

 

In this episode I share my 5 pillar brand strategy research framework:

1) Stakeholder Inputs

2) Brand Audit

3) Competitor Deconstruction

4) Industry Trends Analysis

5) Audience Understanding

 

I hope it helps!

Bec 

 

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