43. The Client Centred Business Model is Broken

In this episode of the C Word Podcast I want to challenge one of the most ingrained concepts in the creative industry, and that is the client centred business model. Because I believe it's fundamentally broken and it doesn't serve clients or creatives.

 

I'll share:

1/ Why I think the model is problematic

2/ The impact it has on designers creating a business that works for them

3/ An alternative creative-centred model

4/ 5 key ingredients to crafting that business and becoming a more valuable and valued designer

 

THE CREATIVE VALUE INCUBATOR

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