Wednesday Oct 26, 2022

30. 3 Words That Will Increase Your Value

I talk about strategy and specifically brand strategy a lot on The C Word podcast.

And the reason for that is I believe claiming, showing, owning and monetising your strategic side is a huge opportunity for brand-led designers.

It sets you apart, elevates you, makes you more valuable, helps you create a better outcome for your clients and makes you more desirable.

But how and why does it do that?

Well... essentially you want your client to believe you can help them achieve what they want.

That belief makes you valuable to them

And a strategy-led offer and promise bolsters that belief.

There are lots of ways to elevate your strategic offer as a creative.

In this episode I want to share one simple way of doing it. In fact 3 simple ways, because I’m going to share 3 words that can help you think and be more strategic.

Why, If and Because.

And don't forget that if you're interested in joining my Creative Value Incubator program in 2023 now's the time to join the guest list. This is the program to elevate your value as a designer, be perceived as more valuable and feel valued.

And if you jump on the guest list before 30 Nov you can lock-in 2022 pricing. No commitments at this stage, it just means you have the option to reserve your place at the 2022 price when the program opens again in Feb.