127. Is Your Brand Strategy Leaking Value?

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it?

If you've ever handed over a 50-point questionnaire, wrestled with AI for hours, or sent a Loom instead of presenting your work live, this episode is for you.

I tackle the most common brand strategy leaks and how to plug them, including:

• Why your discovery process might be working against you
• How to use AI as a strategic assistant, not a strategic replacement
• Why more research is not always the answer
• The cost of keeping your client at arm's length

Find your leaks, plug them, and deliver work you can actually stand behind.

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