The C Word Podcast with Bec Hughes

94. Email Marketing 101 for Designers

Email marketing... are you doing a bit or none at all?
In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?
1. Do I really need to send regular emails, my business is about visuals not words?
2. What should I send, because who needs another newsletter?
3. How do I get people on my list?
 
Links & Resources You Might Love
Eps 59 - Lifting the Veil on the Perfect Lead Magnet
10 Lead Magnet Ideas for Graphic Designers
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

93. When Your Client Doesn't Value Brand Strategy

In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.
You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:
• Your offer• Your message• Your content
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

92. Getting Your Design Work Signed Off First Time

Sometimes the design work just isn't right, but that's not always the case.
In this episode I share some of the other reasons clients don't sign off first time.
I also share 4 things you can do to work towards making sign-off first time the norm not the exception.
Bec x
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Episode 72 - How Many Design Concepts Should You Present

91. My Shittiest Client Experiences

This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes.
First, let's be real, having 100% 'dream clients' isn't realistic. 
You won't always repel or be able to pick the pain in the ass clients straightaway.
In this episode you'll hear about:
~ My shittiest client experiences
~ The learnings I took from it
~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure
~ What you can do to give yourself the best chance of achieving and improving on that ratio
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?

With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.
It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand.
How can we use AI as the creative engine and simultaneously stand by that claim?
Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?
In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

89. The No1 Reason Your Content Isn't Connecting With Your Audience

Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?
I think we'd all say the same thing... if our logical brain was answering.
But the emotional reality is quite different.
In this episode I discuss:
• The reason designers are falling into the trap of a specific type of content
• Why that content isn't working for you
• The 3 types of content that turn your ideal client off
• How you can flip that content to work harder for you
 
Brand Designers Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

88. What to Include in a Brand Strategy Presentation

Not sure what to include in your brand strategy presentations? 
This is the episode for you.
I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strategy presentation and the 12 elements I include to build those parts out:
• Part 1: Set the Scene
• Part 2: Present the Evidence
• Part 3: Create the Narrative
• Part 4: Intentional Wrap-Up
I hope it's helpful.
Bec
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
 
Linked Episodes
Eps 83: My 5 Pillar Brand Strategy Research Framework
Eps 41: A Game-Changer for Every Design Business
 

87. Your Worth vs Your Value

In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space.  
I believe this kind of messaging is click bait, created to tell you what you want to hear and tap into your insecurities and worries about your pricing.
I discuss:
• Why your worth has nothing to do with your pricing
• Why your value and perceived value are what actually matter
• Why money mindset and your pricing are not the same thing
• What you can do to increase your value
Bec x
 
Free Resources
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
 
 

86. Creaticise Your Life

In this episode, I pick apart into what inspires and fuels my creativity day-to-day.
Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me a better designer and creator.
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Connect on Instagram
My Website

85. Your Big Fish Offer

If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start.
In this episode I'll give you a step-by-step process to brainstorm, define and articulate your big fish offer so you can:
• Increase your profit
• Streamline your workflow
• Make marketing less painful
• Create a pipeline of pre-qualified clients
 
Work With Me
If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.
 
Say Hello
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Connect on Instagram
My Website