Brand Strategy Unwankified

97. Rethinking Customer Avatars

Over-engineered avatars are the brand strategy equivalent of a chocolate teapot - seems fun, but not fit for purpose.
In this episode, I'm rethinking customer avatars, because the overcomplicated, deeply nuanced descriptions everyone tells you to create are actually unhelpful for brand strategy:
Why unnecessary details (like Jane’s Spotify playlist) miss the point
What really drives buying decisions (hint: it's not their coffee order)
The SHINE framework - a simple but powerful approach to define the audience effectively
 
Want to connect with me?
Check out The Brand Method
Find me on Instagram

96. Simple Brand Strategy Minus the Buzzwords

Brand strategy is full of buzzwords, but does it need to be? 
In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between client and business goals, and what their audience actually wants.
No fluff, no jargon - just a practical, simple approach for designers who want to create and talk about brand strategy with confidence.
The role of brand strategy
A simple, five-question framework that makes strategy accessible
How to drop the jargon and start selling and presenting brand strategy in a way clients understand
Want to connect with me?
Check out The Brand MethodFind me on Instagram
 

95. The Evolution of The C Word Podcast

The C Word Podcast is evolving! 
Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools and insights, you’re in the right place.
Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream.
What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies.
The vibe… cheeky, straight-talking, simplified, and totally unwankified.
Subscribe and let’s dive in!Want to connect with me?
Check out The Brand MethodFind me on Instagram

94. Email Marketing 101 for Designers

Email marketing... are you doing a bit or none at all?
In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?
1. Do I really need to send regular emails, my business is about visuals not words?
2. What should I send, because who needs another newsletter?
3. How do I get people on my list?
 
Links & Resources You Might Love
Eps 59 - Lifting the Veil on the Perfect Lead Magnet
10 Lead Magnet Ideas for Graphic Designers
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

93. When Your Client Doesn't Value Brand Strategy

In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.
You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:
• Your offer• Your message• Your content
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

92. Getting Your Design Work Signed Off First Time

Sometimes the design work just isn't right, but that's not always the case.
In this episode I share some of the other reasons clients don't sign off first time.
I also share 4 things you can do to work towards making sign-off first time the norm not the exception.
Bec x
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Episode 72 - How Many Design Concepts Should You Present

91. My Shittiest Client Experiences

This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes.
First, let's be real, having 100% 'dream clients' isn't realistic. 
You won't always repel or be able to pick the pain in the ass clients straightaway.
In this episode you'll hear about:
~ My shittiest client experiences
~ The learnings I took from it
~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure
~ What you can do to give yourself the best chance of achieving and improving on that ratio
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?

With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.
It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand.
How can we use AI as the creative engine and simultaneously stand by that claim?
Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?
In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

89. The No1 Reason Your Content Isn't Connecting With Your Audience

Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?
I think we'd all say the same thing... if our logical brain was answering.
But the emotional reality is quite different.
In this episode I discuss:
• The reason designers are falling into the trap of a specific type of content
• Why that content isn't working for you
• The 3 types of content that turn your ideal client off
• How you can flip that content to work harder for you
 
Brand Designers Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief

88. What to Include in a Brand Strategy Presentation

Not sure what to include in your brand strategy presentations? 
This is the episode for you.
I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strategy presentation and the 12 elements I include to build those parts out:
• Part 1: Set the Scene
• Part 2: Present the Evidence
• Part 3: Create the Narrative
• Part 4: Intentional Wrap-Up
I hope it's helpful.
Bec
 
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
 
Linked Episodes
Eps 83: My 5 Pillar Brand Strategy Research Framework
Eps 41: A Game-Changer for Every Design Business