Brand Strategy Unwankified

109. 5 Simple Ways I've Uplevelled My Brand Strategy

If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you.
I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outcomes.
• Why I ditched the questionnaire• A smarter way to share research• The power of presenting in person• How to stay curious longer • Why ruthless simplification is your biggest value-add
Small, intentional changes that can elevate your strategy work in a big way.
 
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108. Crafting a One Page Brand Strategy

Ever handed over a 30-page brand strategy doc no one read? Let’s fix that.
In this episode I'll share an approach your clients will love you for:
• The 7 elements every one-pager brand strategy should include• Why simple brand strategy is smarter (and more powerful)• How to position, prove, and differentiate a brand on one page
If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint.
 
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107. Pricing to Make More Money with Your Pricing Queen

Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work.
In the value packed episode we cover:
• Mistakes creatives make with pricing
• Charging your worth vs charging your value
• Creating solutions based on 'problem pathways'
• Getting the right product and pricing mix
As so much more!
 
About Jaz, Your Pricing Queen:
Jaz is the driving force behind Your Pricing Queen. She's helped hundreds of freelancers, creatives, and designers find pricing confidence so they can know their worth, charge their value and run highly successful creative businesses
Connect with Jaz on Instagram
Explore the Creative Business Kitchen Website
 
Want to connect with Bec?
Check out The Brand Method
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106. Design Gaps that Strategy Fills

Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.
Vague briefs that leave you guessing
Research that doesn’t go anywhere
Design without a clear purpose
Over-investing in concepts that don’t land
Feedback that turns into a subjective free-for-all
In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.
 
Want to connect with me?
Check out The Brand Method
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105. One Offer You Need to Turn Lurkers into Hot Branding Leads

Build a brand audit offer and attract clients pre-disposed to purchasing strategic services:
In this episode:
• The purpose of a brand audit offer
• How to implement it super quickly 
• The simple framework to guide the audit and produce valuable insights
• Where it fits in your pipeline process
• What to do next
 
>> Join the 4 Day Build Your Brand Audit Offer Bootcamp >> https://bechughes.com/audit
 
Want to connect with me?
Check out The Brand Method
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104. What Clients Think 2025 with Carol Mackay

Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025.
We explore:
• The impact and opportunity of AI for designers
• The changing tech landscape in design
• What clients want from designers from pitch to presentation
 
About Carol Mackay:
Carol is the co-founder of Design Business Council and design studio Mackay Branson. She is also a leading and active advocate for Australia's design community.
As well as leading DBA, a business advisory focused on the business of design, Carol has mentored through AGDA, Womentor and The Aunties. She sits on the board of Never Not Creative, a non-profit dedicated to improving the mental wellbeing of people working in creative businesses.
Connect with Carol on Instagram
Design Business Council Website
What Clients Think 2025 Article
 
Want to connect with Bec?
Check out The Brand Method
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103. 10 Steps to Create Strategic Case Studies that Sell

Are your case studies costing you strategic credibility?
If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar.
In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist.
You'll learn how to:
Lead with the business problem
Show your thinking (not just the doing)
Highlight transformation—emotional, strategic and visual
Use quotes, stats, and niche-specific insight
Repurpose for maximum leverage
When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.
 
Want to connect with me?
Check out The Brand Method
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102. The Missing Piece in Your Solo Studio

If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one?
In this episode, I explore the hidden challenge most solo brand designers face: growing creatively without any support.
I’ll unpack why:
~ Guides, hacks and courses will only get you so far
~ Creativity is a team sport (even when you work solo)
~ Insightful, objective and strategic feedback at the right time will unlock your next level of growth
Opening up to feedback feels hard, but pushing through the discomfort is a game-changer.
 
Want to connect with me?
Explore The Studio
Check out The Brand Method
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101. Filtering: The Essential Strategy Skill No One Talks About

If you think brand strategy is about adding more... think again.
In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering.
I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus.
These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion.
If you want to be seen as a strategist (as well as a designer), this is where it starts.
Press play.
 
Want to connect with me?
Check out The Brand Method
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Episode 97 - Rethinking Customer Avatars: Apple or Spotify

100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy

For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding.
This isn't just the process of strategy, but what it really means to be a brand strategist.
From why no one wants to buy 'strategy', how good strategy often feels like therapy, to why the best strategists know they don’t know everything, this episode is a behind-the-scenes look at the mindset, method, and messiness of the work we do.
If you want to benefit from my insights and learnings as an experienced brand strategist, this is the episode for you.
 
Want to connect with me?
Check out The Brand Method
Explore The Studio
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